Why Google Buying DoubleClick Performics Is Your Key To #1 Ranking …
May 16th, 2008 Posted in DoubleClick Performics
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Why Google Buying DoubleClick Performics Is Your Key To #1 Ranking …
SDA Asia Magazine, Singapore - At the top of the SEM ladder sits DoubleClick Performics which has impeccable qualifications, marketing credibility and unmatched, established search engine …  GOOG |
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On the ado over cross-platform deals
Media Life Magazine - That’s the finding of a new study from DoubleClick Performics, the digital marketing division of the online ad serving company, which examines the most … |
 Adweek |
Can Online Video Cure DVR Commercial Skipping?
Adweek, NY - A new study conducted by Google’s DoubleClick Performics division confirmed that DVR owners watch more television but fewer commercials. … |
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Performics: Ads Ignored On TV and Online
Marketing Vox News - Google’s DoubleClick Performics unit examined the commercial watching behavior of 500 viewers. 35 percent of DVR owners said they pay attention to ads seen … |
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DVR Owners - Moms Especially - Still Not Paying Attention to Ads
Marketing Vox News - … but only 9 percent of them say so about ads viewed online, a survey of 500 online consumers by Google’s DoubleClick Performics found. … Time-shifting technology threatens commercials |
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DVR Users Skip Ads Online and Offline
eMarketer, NY - A DoubleClick Performics survey of Internet users in the US found that although DVR users are watching more television, they are not paying attention to … |
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Turn Up Your TV Ad Volume: Get More From Sponsorships Online
Chief Marketer, NY - In a recent study conducted by my company DoubleClick Performics in partnership with ROI Research, we sought answers and a better understanding of the … |
 Sustainable is Good |
Green Really Does Matter
Sustainable is Good, RI - In addition to having more choices, a recent study by DoubleClick Performics found that about 60% of online shoppers say they believe a company’s … |
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Google reports strong Q1 results
DM News, NY - More staff decreases are expected as Google has said it will sell off DoubleClick Performics‘ search marketing group. According to the company, Google-owned … GOOG |
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A Perfect Match
InternetRetailer.com, IL - Stuart Larkins, senior vice president of search optimization at DoubleClick Performics, the performance marketing division of DoubleClick Inc., … |
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